Racing Festivals

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Racing Festivals website was created by Twizu's sister site 1LG.com. We SEO optimised it for related horseracing festival keywords and it now ranks well and gets plenty of traffic from both racing professionals and racegoers looking for information on the UK's top racing festivals such as Royal Ascot, the Cheltenham Festival, Epsom Derby and Aintree Grand National.
Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
 

Challenge

To increase website traffic and rank on Google for some highly competitive keywords in the horse racing niche.

Solution

We embarked on an extensive on-site organic SEO exercise and on-site copywriting to create content incorporating relevant keywords and phrases relating to the top 10 major UK horse racing festivals. 

Results

We successfully optimised this site for several horse racing festival phrases. For example, this site ranks for the following keywords:
  • No.1 on Google for "racing festivals"
  • No 1. on Google for "festivals of racing"
  • No.2 on Google for "horse racing festivals"
+ a handful of other top UK horse racing festival related keyword phrases.  

0.09% CTR

20% less CPA

272% ROI

From The Client

“These guys have built such a strong relationship with our organisation that we consider them an extension of our IT department. We always know that excellent service is just a phone call or email away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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